think
pink
campaign
pink
campaign
Objective
Janie and Jack wanted to spread awareness and donate through its pink collection to a nonprofit funding breast cancer research as well as an organization that grants wishes to breast cancer survivors.
Janie and Jack wanted to spread awareness and donate through its pink collection to a nonprofit funding breast cancer research as well as an organization that grants wishes to breast cancer survivors.
Approach
We partnered up with influencer and stylist Blair Eadie to showcase the most fabulous Think Pink collection through a 360 campaign of web, print, social media, paid media and PR marketing, encouraging customers to shop and donate to this great cause.
We partnered up with influencer and stylist Blair Eadie to showcase the most fabulous Think Pink collection through a 360 campaign of web, print, social media, paid media and PR marketing, encouraging customers to shop and donate to this great cause.
