Kaavia James x
Janie and Jack
Janie and Jack
Objective
Janie and Jack's dear friends actress-producer Gabrielle Union-Wade and NBA champion Dwyane Wade wanted to partner with Janie and Jack to create this vibrant, inclusive collection inspired by their daughter Kaavia James.
Janie and Jack's dear friends actress-producer Gabrielle Union-Wade and NBA champion Dwyane Wade wanted to partner with Janie and Jack to create this vibrant, inclusive collection inspired by their daughter Kaavia James.
Approach
Together we created a fun campaign with visuals, graphics and videos inspired by the collection using dynamic circular object that the kids interact with, have fun and can be themselves in a world of joy that we've created visually.
Together we created a fun campaign with visuals, graphics and videos inspired by the collection using dynamic circular object that the kids interact with, have fun and can be themselves in a world of joy that we've created visually.
