every
little thing
campaign
little thing
campaign
Objective
Janie and Jack launched its Summer campaign after a difficult time for everyone away from their loved ones and what matters to them the most, and wanted to give appreciation to all the beautiful little things around us that we now notice more than ever.
Janie and Jack launched its Summer campaign after a difficult time for everyone away from their loved ones and what matters to them the most, and wanted to give appreciation to all the beautiful little things around us that we now notice more than ever.
Approach
Because of the tough times we've been through away from each other and from our studios, products, and models, we had to get creative with how we showed our new collection with minimal physical contact for everyone's safety, so we leveraged all the beautiful elements and details we had from colors, textures, patterns and words, to show what inspired this collection and how it came together, with all the beautiful little things that mattered, and translated that into a wide digital campaign across our website, social media, email and digital lookbook.
Because of the tough times we've been through away from each other and from our studios, products, and models, we had to get creative with how we showed our new collection with minimal physical contact for everyone's safety, so we leveraged all the beautiful elements and details we had from colors, textures, patterns and words, to show what inspired this collection and how it came together, with all the beautiful little things that mattered, and translated that into a wide digital campaign across our website, social media, email and digital lookbook.
